Create value for users and continue to innovate
As a pioneer in action, Didi bicycles need to lead the trend of shared bicycles from the core design of products. The main users of Didi bicycles are young people born in the 80s, 90s, and 00s. The cultural subject will also undergo changes. They love novelty, love change, have the courage to break the routine, and pursue their own attitude. This culture is consistent with the spirit of exploration of the Didi brand. unanimous. The topic of the competition is that for shared travel, from the initial savage explosive development to today's refined operation, how to continuously build user favorability and brand loyalty, and attract more users is still a place to think about. These thoughts will not only lay a solid foundation for the next design, but also provide more possibilities for Didi's brand exploration.
